Tourism · Digital product · UX/UI
Visit Florida Travel Guide
One destination guide, from first inspiration to finding your way on the ground.
- My role
- Creative art direction · UX/UI · Infographics
- Collaboration
- The Rodríguez Group
- Location / market
- Florida / International travelers
The idea
Keep the whole destination within reach.
The challenge
Bring North, Central and South Florida into one useful travel experience. Visitors needed to discover places, understand their location and plan a route, including when they were offline.
The approach
A multilingual guide for Apple and Android brought regions, beaches, hotels, events and attractions into one editorial and navigational system. An interactive map and route planning linked discovery to practical use.
My contribution
Creative art direction, UX/UI and infographics with The Rodríguez Group, shaping how destination content, navigation and mapping worked together.
The work, in detail
Original interface presentations show the tablet map, product overview and destination editorial system.
Select any image to view it in full. Use the arrows to explore the gallery.
Project credits
- Creative art direction / UX/UI / infographics
- Marco Caridad
- Agency
- The Rodríguez Group
- Copy
- Amy Rodríguez
- Programming
- Danny Linnas
- Photography
- Gio Alma
- Voice-over
- Denise Arencibia
- Graphic design
- Tito Monsante & Matt Ruzzi