Healthcare · Outdoor campaign · Transit
Simply Healthcare
A bilingual healthcare campaign, made visible across the city.
- My role
- Senior Art Director · Campaign applications
- Collaboration
- Imagen TMA
- Year
- 2016
- Location / market
- South Florida
The idea
Make trust visible in everyday life.
The challenge
Communicate a healthcare brand clearly in the brief moments people encounter outdoor advertising. The work needed to reach English- and Spanish-speaking audiences across transit and billboard formats.
The approach
A recognizable blue palette, approachable portraits and direct messages about trust created continuity across the campaign’s street-level applications. Layouts adapted to long vehicle panels and the fast reading distance of a billboard.
My contribution
Senior art direction and campaign applications at Imagen TMA, developing visual communications for Simply Healthcare across outdoor and transit placements.
The work, in detail
Photographs from the original campaign archive document installed vehicle wraps and English- and Spanish-language billboard placements.
Select any image to view it in full. Use the arrows to explore the gallery.
Project credits
- Senior art direction / campaign applications
- Marco Caridad
- Agency
- Imagen TMA
- Client
- Simply Healthcare