Wine · Brand platform · Campaign
The Crusher Wines
The win and the wine: a brand story built around the victories of everyday life.
- My role
- Creative direction · Campaign · Packaging
- Collaboration
- The Crusher Wines
- Year
- 2017
- Location / market
- California wine / United States
The idea
Give everyday wins a reason to be celebrated.
The challenge
Give a California wine brand a recognizable campaign idea that could connect with people beyond the bottle and carry across multiple formats.
The approach
‘The win and the wine’ connected the small, hard-earned victories of daily life with a moment of celebration. Film, advertising and packaging applications shared that same direct, optimistic point of view.
My contribution
Creative direction across the campaign platform, visual storytelling, advertising and packaging applications, connecting the central idea to a consistent visual language.
The work, in detail
The campaign film and original advertising and packaging presentation boards show the idea across motion and physical brand applications.
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Project credits
- Creative direction / campaign / packaging
- Marco Caridad
- Brand
- The Crusher Wines