Event design · Environmental graphics · Wayfinding
Google Cloud Next
A global brand translated into the spaces, signs and moments people navigate.
- My role
- Event graphics & wayfinding
- Collaboration
- GPJ / George P. Johnson
- Year
- 2023
- Location / market
- United States
The idea
Make a large event feel easy to navigate.
The challenge
Carry Google Cloud’s established visual language into a large event environment, where brand expression and practical information have to work together at different scales.
The approach
Use clear graphic hierarchy across registration, directional signage and attendee touchpoints. The work connected large environmental graphics with the smaller moments that help visitors understand where they are and where to go next.
My contribution
Event graphics and wayfinding in collaboration with GPJ (George P. Johnson), applying the Google Cloud brand to the physical experience of Cloud Next.
The work, in detail
Installed event photographs show registration graphics, a wider environmental application and a branded attendee touchpoint.
Select any image to view it in full. Use the arrows to explore the gallery.
Project credits
- Event graphics & wayfinding
- Marco Caridad
- Agency collaboration
- GPJ / George P. Johnson
- Client / event
- Google Cloud / Cloud Next